Corporate mission refers to the tasks that the enterprise assumes by social responsibility, obligation or by its own development. Corporate mission is a fairly straightforward description of corporate image. The philosophical positioning of an enterprise's production and operation is also its business concept. The mission determined by the enterprise establishes a basic guiding ideology, principles, direction, and management philosophy for the enterprise. It is not a specific strategic goal of the enterprise, or it exists abstractly. It may not be expressed as words, but it affects the decision and management of the operator. thinking. This includes the philosophical positioning, value prominence and corporate image positioning of the business: what is the guiding philosophy of the business? How to understand the cause? How to treat and evaluate the market, customers, employees, partners and opponents.