Partner

　　A partnership is the highest level of cooperation reached between people or between enterprises. It refers to the development of long-term, trusting cooperative relationships based on mutual trust. This relationship is determined by a clear or verbal contract, which is confirmed by both parties and communicated at all levels. Both parties share common goals and have challenging improvement plans for common goals. Both parties trust each other, share risks, and share information. Joint development and creation. Measure the performance of cooperation with strict standards and keep improving.

　　In the process of completing a transaction or sharing a task, the two parties or parties working together can achieve mutual benefits and complement each other, and can achieve the common benefits of both parties. Cooperation can develop, cooperation can win-win, and cooperation can improve. In this era of fierce and fierce competition in the market economy era and the Internet era, win-win cooperation is the choice of the times. The success of many things lies in cooperation. Cooperation can also highlight win-win situation. Working together, the win-win situation is 1 + 1. It is not equal to 2, but it must be greater than 2. Cooperation can make the two parties overcome the difficulties and win-win business opportunities, boosting confidence and common development.

　　The theory of cooperative competition stems from the recognition of the inherent disadvantages of competitive adversity and adapting to today's complex business environment. Business operations are a special game, a non-zero-sum game that can achieve a win-win situation. The business activities of enterprises must compete and cooperate, and a new concept of cooperative competition is proposed. It is a new thinking on how companies create and acquire value in the era of the network economy, emphasizing the importance of cooperation, effectively overcoming the disadvantages of over-emphasis on competition in traditional corporate strategies, and injecting new ideas into the theoretical research of strategic management of enterprises. The use of game theory and methods to formulate corporate cooperative competition strategies, emphasizes the interactive and systematic nature of strategy formulation, and analyzes game strategies through a large number of actual cases, providing new analytical tools for the study of strategic management of enterprises.